BD & Marketing team

Senior Digital & Communications Executive

We’re looking for an ambitious digital marketing expert, with strong communications skills, to enhance and evolve the firm’s digital strategy.

SHARE

Collyer Bristow is looking for an ambitious digital marketing expert, with strong communications skills, to enhance and evolve the firm’s digital strategy. This role will require an individual passionate about digital marketing, with a data-driven and analytical approach, to help create innovative, market-leading content, and run our digital channels to maximise their effectiveness for online engagement and lead generation. The holder of this role will enjoy considerable autonomy and responsibility, helping to shape the digital strategy for a legal brand that embraces new challenges and constantly breaks the conventions of ‘typical’ law firm marketing.

Core responsibilities of the role: 

– Leading on continual website & digital development projects (with our external agency)

– Leading on SEO and PPC strategy and execution (with our external agency)

– Managing and implementing a content marketing calendar (including copywriting) to ensure regular content (including PR) is delivered and maximised across all channels and across a variety of media

– Collaborating with third parties for the production/delivery of creative content

– Analysis of data to identify strong engagement (with topics or from particular parties), and working closely with BD colleagues to leverage opportunities

– Overseeing all aspects of the email campaigns, from copywriting to analysing performance and identifying topic and best-practice trends (and making subsequent recommendations)

– Regular analysis and optimisation of digital performance (Google Analytics, Hotjar, Vuture) to ensure effectiveness as engagement and lead generation tools

– Supporting an internal communications refresh, including replacement of the firm’s intranet

– Identifying new opportunities to generate leads, improve user experience, create engaging and interesting profile opportunities, and maximise the firm’s brand recognition online

– Managing campaign activity from brief to execution, across all media

– Liaising with fee earners and BD colleagues to produce (including copywriting) and publish a variety of marketing collateral including brochures, web content, videos, podcasts, infographics, and motion graphics

Let us know a little bit about you

Senior Digital & Communications Executive // BD & Marketing team

recruitment@collyerbristow.com




    Document uploads




    SHARE

    Subscribe

    Please add your details and your areas of interest below

    Specialist sectors:

    Legal services:

    Other information:

    Jurisdictions of interest to you (other than UK):

    ExpandNeed some help?Toggle

    Get in touch

    Get in touch using our form below.