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Blog Archives
Battle of the b(r)ands: Lady A vs Lady A
The BBC has reported that the Seattle-based blues musician, Anita ‘Lady A’ White, has filed legal proceedings against the band Lady A, formerly known as Lady Antebellum. Although the article’s headline misleadingly claims that the issue is one of copyright infringement, it actually relates to a trade mark dispute, adding to the music industry’s long history of battles of the brands.Lady Antebellum changed its name to Lady A in the aftermath of the Black Lives Matter protests, its former name carrying associations with the pre-Civil War US South. When the band was contacted by the Seattle-based Lady A, the parties entered into negotiations that quickly broke down. The band then filed an action seeking a judgment that its name was not infringing. White has now filed a counterclaim stating that her long-term use of the ‘Lady A’ name means that she is entitled to continue to use it, and that the band’s adoption of the same moniker has diluted her brand’s value and caused lost sales due to confusion.Lady Antellebum’s decision to rechristen itself is not surprising in an age where civil rights movements are resonating more widely and profoundly than ever. It follows other industries’ consideration of several long-established brands. In June, for instance, Mars announced that it planned to overhaul its ‘Uncle Ben’s’ brand, which dates to 1946 and was named after an African American Texan rice farmer.However, the band’s apparent failure to come to an arrangement with Anita White highlights the importance of conducting clearance searches as far as possible before taking a step as critical as a brand change. Pre-filing searches, when conducted properly, can flag potential issues that otherwise might have been overlooked, saving headaches in the long run. The pre-emptive suit against Anita White has also resulted in unfavourable publicity for the band, and, if the case proceeds to trial, it may have to incur substantial legal fees.A more pragmatic solution for any musician facing a similar dilemma is to approach another artist using the same or similar name and ask whether they are open either to changing their brand or co-existing with yours. If neither option works out, there are plenty of examples of bands that have consequently chosen alternative names due to the unavailability of their initial preference, from Snow Patrol (‘Polar Bears’ had already been taken) to Blink 182 (the number was added after the band received a challenge from a homonymous Irish band). Once you have decided on a name that is available, it is wise to protect it as soon as possible as a trade mark. This will enhance your rights in respect of your brand, but also act as a deterrent to any other competing artists who might be interested in using the same or a very similar name.
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Interim injunction against Bitcoin discharged and damages considered an adequate remedy
In a recent High Court decision, Toma v Murray, Robin Vos sitting as Deputy High Court Judge, declined to a continue a without-notice interim injunction which restrained the Defendant from dealing with Bitcoin held in a coin deposit account. Vos held that damages would be an adequate remedy in this instance.The Claimants sold Bitcoin through an account on the Finnish platform LocalBitcoins.com. However, the payment they received was reversed, leaving the Claimants without the Bitcoin or their payment. The Defendant controlled the LocalBitcoins.com accounts used to make and withdraw the payments, and which continued to hold the Bitcoin. The Defendant did not go as far as to admit that there was a fraud, though he allowed the Court to proceed on the basis that a fraud had taken place, and asserted that the account had been hacked.The Claimants initially obtained a without notice interim injunction. LocalBitcoins also froze the account, though they said that in absence of a court order they would release the Bitcoins to the Defendant.On reviewing the injunction and deciding whether it should be upheld, Vos decided that although the Claimants’ made a proprietary tracing claim, they were ultimately seeking the value of the Bitcoin held in the deposit account and therefore the claim could be satisfied in monetary terms.He held that the injunction should not be upheld and the case is set to continue to determine whether or not there was any fraud on the part of the Defendant, a matter which could not be dealt with at an interim hearing. This is an interesting decision as it considers Bitcoin in relation to its value in monetary terms over its proprietary value. The Court distinguished it from AA v Persons Unknown [2019], the precedent for Bitcoin interim claims, as the Defendant was identified and had shown he held a significant unencumbered asset and there was no reason to believe he would not be able to meet any award against him. This was balanced against the fact that the Claimants admitted that they would have difficult in satisfying across undertaking of damages. On balance the Court considered that this decision left the Claimants with a remedy and did not place an disproportionate risk of loss on the Defendant.Some consideration was given to the volatility of the price of Bitcoin and the impact this may have on both parties. Though the Court focused on the fact that a price and value was given to the Bitcoin at the time of sale and the claim therefore was considered to be for the price paid. A condition was included in the Order to allow the Defendant to sell the Bitcoin only with the consent of the Claimant as a means of neutralising this risk. It shows once again that the court’s are having to approach digital asset cases innovatively. It will be interesting to see if any concession is given to the change in value of Bitcoin in the time before final judgment.Toma and another v Murray [2020] EWHC 2295 (Ch) (29 July 2020) (Robin Vos, sitting as Deputy High Court Judge).
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Is it a Fair CoP?
Confirmation of Payee (CoP) checks were introduced on 30 June 2020. The system is a new way for banks to check the account details of a payee (that is the recipient – whether a person or a business – of a bank transfer) before the payment is sent. This helps to avoid a payment being sent to the wrong account, whether as a result of a mistake or a fraud.The CoP mechanism was originally due to be introduced in late March 2020, but it was postponed due to COVID-19. The six principal banking groups in the UK were all required to implement the new protection by this date, though some smaller banks and building societies may also choose to introduce it.Previously when processing a payment mandate, only the payee account number and sort code were checked. This left an opening for fraudsters to substitute their own bank account details for those of the intended recipient of the funds as nobody would check whether the payee’s name matched the name on the account to which the funds were to be transferred. However, from 30 June 2020, when a customer sets up a new payee or changes the payee details on an existing payment mandate, a CoP check will be run to confirm whether the payee’s name is in fact the same as that of the accountholder.There are three possible responses from a CoP check. First, the payee bank may confirm an exact match between the payee name and the name of the accountholder in which case the payment will be processed as planned. Alternatively, there may be a partial match. The customer making the payment will then be shown the name of the accountholder in order to verify whether this is in fact the correct payee. Lastly, there may be no match, in which case the customer is asked to check the payee name and account details before proceeding with the payment.The new system is intended to reduce the risk of authorised push payment (APP) fraud, as well as innocent mistakes made by customers. APP fraud happens when fraudsters deceive individuals (either consumers or employees of a business) into making a payment to the fraudster’s bank account. An example of this would be sending an invoice that looks very similar to one which the individual is expecting, such as an invoice from a supplier, but which includes the fraudster’s own account details. The individual arranges payment of the invoice but has unknowingly paid the fraudster instead of the legitimate recipient.While it is expected that the CoP checks will reduce instances of fraud, there are limitations to the new system. CoP checks can only be carried out where both the paying and payee banks have implemented the mechanism and, at least for the time being, only where the payments are being made by the Faster Payments System or by CHAPS. CoP checks also cannot be carried out for international payments. Fraudsters are likely, therefore, to adapt their approach, for example, by opening accounts with banks which do not have the CoP mechanism in place.The existence of the partial match response may also lead to fraudsters opening accounts using names which are very similar to the names given on the fake invoices in the hope that the bank customer won’t notice the slight discrepancies or that they will assume it’s a mistake on the invoice. Bank customers should be check partial match responses very carefully to avoid this risk, and if necessary, contact the payee to confirm the account details. Where contacting the payee, make sure to use a different contact method than the one used to send the invoice, for example, by calling a supplier instead of replying to the email attaching the invoice.Businesses should also take appropriate steps to limit the risk of customers not getting an exact match on a CoP check when paying an invoice, for example, by ensuring that the payee name listed on their invoices is an exact match for the name on the bank account.
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The BoE encourages market participants to move from LIBOR to risk-free rates with new policies for the treatment of LIBOR-linked collateral
The Bank of England (BoE) provides liquidity to market participants and lends to firms against a wide set of eligible collateral. To encourage market participants to move away from LIBOR, the BoE has announced new policies for the treatment of LIBOR-linked collateral in the BoE’s Sterling Monetary Framework lending operations. Specifically:From 1 April 2021, the BoE will apply increasing haircuts on all LIBOR-linked collateral maturing after 31 December 2021. This means that the value of the LIBOR-linked collateral against which the BoE is lending will be reduced by an increasing percentage until the end of 2021. Haircuts are scheduled to reach 100% by 31 December 2021.From 1 April 2021, any LIBOR-linked collateral issued on or after that date and maturing after 31 December 2021 will be ineligible for use in the Sterling Monetary Framework.These milestones for LIBOR-linked collateral have recently been revised to account for the temporary disruption caused by the Covid-19 pandemic and resulting changes to the interim milestones announced by the Working Group on Sterling Risk Free Rate Transition (the Working Group) on 29 April 2020. In particular, the Working Group has announced that all new issuance of sterling LIBOR-referencing loan products that expire after the end of 2021 should cease by the end of Q1 2021 (previously end of Q3 2020).Although the impact of the Covid-19 pandemic has delayed certain milestones, the date from which the BoE intends to apply a 100% haircut on LIBOR-linked collateral (i.e. implying effective ineligibility) remains 31 December 2021. This shows that the central assumption remains that firms cannot rely on LIBOR being published after the end of 2021.
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UK Government to enhance FCA powers to facilitate LIBOR transition
The UK Government announced on 23 June 2020 that it intends to introduce new legislation to give the UK Financial Conduct Authority (FCA) enhanced powers in circumstances where (i) LIBOR ceases to be representative of the market and (ii) its representativeness cannot and will not be restored. This is intended to solve the problem of “tough legacy” contracts by giving the FCA the power to protect consumers and market integrity in relation to those contracts (which the FCA envisage will be a “narrow band”). “Tough legacy” contracts in the context of LIBOR transition are existing contracts referencing LIBOR which extend beyond 2021 and cannot realistically be renegotiated to use a different benchmark rate or to add new robust fallback provisions. This announcement from the UK Government follows the Paper on the identification of Tough Legacy issues published at the end of May by the Working Group on Sterling Risk-Free Reference Rates (the Consultation Paper) which considered “tough legacy” issues across asset classes in the UK and concluded that there is a case for action to address these exposures.The proposed legislation would:Grant the FCA powers to require an administrator of LIBOR to alter its methodology in calculating the benchmark if LIBOR ceases to be representative of the market and its representativeness will not be restored (which is expected to occur when panel banks are no longer required to make submissions after 1 January 2022). This would not restore the benchmark’s representativeness, but could sustain publication of a robust rate until its cessation; andAllow the FCA to permit the continued use of LIBOR for a narrow category of “tough” legacy contracts where it considers this appropriate.The UK Government intends to introduce those proposed new powers in the forthcoming Financial Services Bill.This progress towards solving the problem of “tough legacy” contracts is welcome. However, of itself this proposed legislation does not remedy the current inherent uncertainty parties face. For example:It is not entirely clear what “tough legacy” contracts are. The Consultation Paper refers to “those contracts that cannot be dealt with in any other way” apart from continuing to reference LIBOR. It is unclear whether, for example, a contract where the parties simply cannot reach commercial agreement on the replacement for LIBOR would be considered a “tough legacy” contract. It may be that the FCA will have powers to adjudicate whether a particular legacy contract is “tough”, or alternatively it might be that these proposed powers will simply be a default position for any legacy contract continuing to refer to LIBOR. To some extent this is understandable – the FCA is unlikely to risk discouraging participants from amending their existing contracts by providing a “default” fallback. Nevertheless, it remains unclear when these powers will be triggered and to which contracts they will apply.In any event, even if “tough” legacy contracts can be identified, the other problem is that those contracts (and how they operate) still remains inherently uncertain post-31 December 2021 because there is no guidance yet and seems unlikely to be for some time as to what new methodology will be used to calculate “LIBOR” in those circumstances. Also the FCA admits that it may well not be able to create any new methodology for some LIBOR tenors/ currencies.The FCA are proposing yet more wide ranging consultations and discussions with market participants to establish how best to alter the LIBOR methodology post-31 December 2021. It will likely be many months before the true picture of what will be available post-2021 becomes clear. This makes it more difficult for parties to consider their options for legacy contracts between now and the end of 2021, although an optimistic view suggests that the “cliff edge” of 31 December 2021 may no longer be so steep if the FCA intends to provide some support on the other side. Unless and until clearer guidance becomes available, it is impossible to tell to what extent these powers will assist parties to resolve disagreements about how to deal with contracts referencing LIBOR extending beyond 2021. The announcement from the UK Government can be found here: https://www.parliament.uk/business/publications/written-questions-answers-statements/written-statement/Commons/2020-06-23/HCWS307/. In connection with the announcement, the FCA has also issued the following statement: https://www.fca.org.uk/markets/transition-libor/benchmarks-regulation-proposed-new-powers.
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Queenslanders seek climate justice using Human Rights law
In Queensland, Australia, a group called Youth Verdict challenged an application for a mining lease on the basis that their human rights will be impacted by the climate change effects of the mine, citing Queensland’s new Human Rights Act. The application for a mining lease was made by Waratah Coal for an open cut and underground coal mine located in the Galilee Basin.Youth Verdict lodged objections to the grant of the mining lease and to the Environmental Authority for the project, which will be heard by the Land Court of Queensland. Climate change objections to the grant of mining leases for coal have previously been raised in the Land Court, but have not been successful.The Human Rights law was only enacted in Queensland this year. Youth Verdict are relying on the right to life; the rights of the child; cultural rights of Aboriginal and Torres Strait Islander Peoples; and freedom from discrimination (as vulnerable people will suffer the most from climate change).Similar to the UK’s Human Rights Act, the Queensland Human Rights Act requires public authorities to act in a way which is compatible with human rights.The potentially catastrophic human implications of the currently projected levels of global warming is a topic is not a new realisation but it is increasingly a topic for consideration by public bodies and is likely to be considered in relation to applications for fossil fuel projects.A decision has yet to be reached on the Waratah Coal project though it will likely receive interest from around the world as climate activist look for ways to challenge future and ongoing abuses of the environment.
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Banks’ refusal to reimburse victims of fraud
In May 2019, many of the UK’s largest banks and building societies signed up to a voluntary code requiring them to reimburse customers who are victims of fraud except where the customers have been grossly negligent.However, according to the Payment Systems Regulator (PSR), it now appears that many of the banks are taking a very restrictive approach to their obligation to reimburse defrauded customers. From the PSR’s data, it appears that the most generous bank has provided full refunds to 6% of its defrauded customers and partial refunds to 93% of them (rejecting 1% of claims). Whereas the least generous bank has only fully refunded 1% of its customers and given a partial refund to 3% of them, meaning that it has rejected 96% of the claims.This is disappointing news at a time when authorised push payment fraud is on the rise. It also flies in the face of the obligation which the banks themselves signed up to last year. As a result, the PSR is calling for reform of the code. This call for reform also comes on the heels of comments made by the Treasury Committee in November 2019 expressing their view that the code should be made compulsory for all banks and should have retrospective effect back to 2016 meaning that customers could claim a refund for frauds which were carried out up to four years ago.
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Don’t get burned by the ASA’s safety advertising guidelines this Halloween and Bonfire Night
The ASA have again this year issued warnings to companies creating Halloween or Bonfire Night themed adverts. The ASA have reiterated that unless it is an ad promoting a safety message, fireworks must not be shown as being used irresponsibly in advertising. Not showing responsible use can include showing fireworks being used alongside alcohol consumption, or without adult supervision where children are involved.When it comes to Halloween advertising, the ASA have said that care should be taken not to cause undue fear or distress to the audience and to target the ads appropriately.Last year, the ASA ruled that Spotify’s Halloween themed ad, which featured a doll brought to life by Camilia Cabello’s popular song ‘Havana’, breached the Committee of Advertising Practice Code rules on social responsibility and harm and offense. The ASA ruled that “although violence was not explicitly shown in the ad, it was implied,”, as the doll stalked teenagers around a house, and that this made the ad “not suitable to be seen by children because it was likely to be distressing to them.” It is worth bearing this in mind when designing Halloween themed adverts. Further, advertisers should be careful not to promote negative stereotypes which are likely to cause offence, this may include negative portrayals of mental health or race. Though the ASA have taken a broad approach to their rulings in this regard, and a ‘Psycho Clown’ costume was considered to not be a reference to a person suffering with a chronic mental disorder, and instead to a villainous horror movie character.This is in addition to the ASA’s decision to ban harmful gender stereotypes in advertising, which may also come into play for the first time this Halloween. If the costume in your ad involves a gender stereotype that is likely to cause harm, or serious or widespread offence, that it may fall foul of the ASA rules.In their approach to assessing these publications, the ASA has looked at the targeting, audience and effect.The ASA does not have specific rules for seasonal advertising, but it is worth bearing in mind how their general rules affect these types of adverts. Furthermore, new rules coming into play recently, involving harmful gender stereotypes and negative stereotypes involving mental health and race, may put limits on what has been allowed in previous years. Seasonal advertising might be scarier than you imagined if you do not consider the contents and the guidelines appropriately.
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Email (House) Chain
In a recent case (Neocleous v Rees [2019] EWHC 2462 (Ch)), the Court held that a binding contract for the disposition of land could be formed by a string of emails signed with a solicitor’s email signature.A contract for the sale of land must include: offer, acceptance, consideration and intention to create legal relations (section 2 of the Law of Property (Miscellaneous Provisions) 1989 Act). It must also be in writing, incorporate all the terms that the parties have expressly agreed and must be signed by or on behalf of each party.In the case of the present email chain, the lawyers identified the land and included an agreed price. The key decision for the court was whether the emails were signed for the purpose of a sale of land contract. The Court held that that the emails were signed by the automatically generated email signature included at the bottom of emails. For these purposes, the Court held that the necessary requirements were met for the sale of land and to create a contract which was binding between their clients.The Defendant argued that the signature requirement had not been met. It was argued that because the email signature was automatically generated, it was not sufficient to bind a party to a contract. The Court rejected this argument.In support of its decision, the Court referred to a Law Commission consultation document on Electronic execution of documents, where it was stated (in a provisional view supported by case law) that an electronic signature is capable of meeting a statutory requirement for a signature if an ‘authenticating intention’ can be demonstrated.The Court noted that the ‘ordinary meaning’ of the word signature has changed and that the Court should be guided by recent case law and the Law Commission report.In this case, the Court considered that the email footer was sufficient to act as signing for the following reasons:The footer was present because of a conscious decision to insert the contents;the sender was aware that their name was being applied as a footer (and the sender could presume this);the use of ‘Many thanks’ before the footer, showed an intention to connect the name with the contents of the email; andthe name and contact details in the signature was in the conventional style of a document signature .The offer which was the subject of the email chain came as a settlement for a dispute involving a right of way. It is important to note that the Defendant client had given the solicitor instructions to accept the offer. The Defendant later attempted to renege on this settlement due to a technical difficulty in vacating a subsequent court hearing. ConclusionThere is arguably little danger in allowing contracts to be formed in this manner, as in the present case it can be shown that there was intention to create such a contract, it was in writing and it was concluded by a sign off from a solicitor.In this instance, as considered by the Court in the case, this interpretation is in line with the policy decision behind the 1989 Act, to avoid uncertainty.Though we should note the Court’s evolving view of signatures and be wary of what may constitute a signed and binding agreement.
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How to make friends and influence people … and not get fined!
The Advertising Standards Agency (ASA), in collaboration with the Competition and Markets Authority (CMA) have recently published a new guide to outline the advertising rules which apply to social media ‘influencers’. This came following their investigation into social media advertising in August 2018, after concerns that celebrities and social media ‘influencers’ do not properly declare when they have been paid or rewarded to promote services or products. Shahriar Coupal, Director of the Committee of Advertising Practice (CAP) said: “Responsible influencer marketing involves being upfront and clear with the audience, so people are not confused or misled and know when they’re being advertised to. The relationship between influencers and their followers relies on trust and authenticity, so transparency is in the interests of all parties. This guide on the standards will help influencers and brands stick to the rules by being upfront with their followers.”Social media is quickly becoming the most important platform for advertising. A recent survey showed that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.Instagram is one of the most popular social media platforms for advertising, with 87% of marketers citing Instagram as the most important platform for their influencer marketing programs and this summer it reached a billion active monthly users. It can be a lucrative platform for those with a high volume of followers: celebrities such as Beyonce and Selena Gomez have been recorded as receiving $1 million and $550,000 per post respectively. Others have made a name for themselves through social media influencing alone, with the likes of Jen Selter and Zoella making $15,000 and $14,000 per post.Instagram is also one of the places where influencers have been seen to fall foul of advertising regulations. Over the last few years posts from Louise Thompson, Millie Macintosh, and Marnie Simpson have been subject to ASA action. There are lots of rules that could apply, but the ASA pays particular attention to the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008 (CPRs). What counts as an ad? Affiliate marketing – if the content you post promotes a product or service, especially if it contains a hyperlink to the product or service or a discount code with commission, that counts as advertising.Advertorial – if you work with a brand to create content and are paid in some way for doing so, this is an ad. There needs to be both payment and control for this to apply. Control is considered to be asserted if the influencer does not have complete freedom to do and or say whatever they want. This includes the brand having final editorial say over the content. What counts as being paid? Being ‘paid’ for this purpose can include receiving goods for free, it is not only a monetary reward. Similarly, any sort of profitable relationship with a brand, such as a being a paid ambassador, receiving gifts, products, trips etc. for free or in return for your services, constitutes a payment. What counts as prohibited content under the CPRs? using ‘editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content or by images or sounds clearly identifiable by the consumer (advertorial);falsely claiming or giving the impression that an individual is acting outside of their business purposes or falsely representing themselves as a consumer;failing to identify a commercial intent behind a social media post;and omitting or hiding ‘material’ information.What does not count as an ad under the CAP code?Posting content for a brand for no gain ie they control the content but you receive nothing in return;Receiving freebies and posting about them but the brand having no control over the content;Discount codes with no commission; orRecommending products or services which you have bought yourself and with no influence from the brand.Key things for influencers to remember:Ads should be recognisable as ads (section 2 CAP code) the code requires it to be ‘obvious’ and the ASA recommends using labels such as ‘ad’ ‘advertisement’ ‘advert’ etc. and notes that just ‘@’ mentioning the brand will not be sufficient;Advertisers must avoid misleading people (section 3 CAP code);Promotion marketing (eg competitions, and giveaways etc) are subject to additional regulations (section 8 CAP code); andPromoting some products may be subject to other rules e.g. food or supplements or age restrictions (for products like gambling or alcohol).The ASA and the CMA are by no means discouraging advertising by influencers or on social media. It is simply important to ensure that any advertising complies with the regulations already in force in the UK. The key is transparency. Consumers should be able to recognise that what they are viewing is advertising and it is the duty of both the poster and the brand to make sure this is clear.
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