If you work with marketing or advertising agencies or you sponsor products or services, it’s important to have a clear understanding of the legalities involved. The larger agencies tend to have their own contracts which don’t always cover everything they need to, such as when a party is permitted to vacate the agreement or the performance standards that trigger when payments are due.
Sponsorship agreements require careful thought around many issues, including what rights are granted and what happens if the rights are not granted as intended (for example, if an event is cancelled or postponed or has to take place “behind closed doors”).
Influencer advertising tends to attract a lot of scrutiny from watchdogs, including the Advertising Standards Authority, and there are clear industry standards to abide by when appointing influencers or brand ambassadors. Companies that pay influencers to promote their products are jointly responsible for breaches of advertising codes and may be liable for fines if the rules are not followed.
There are also strict regulatory rules concerning the privacy implications of direct marketing to consumers. So it is essential that your sponsorship contracts are watertight.
Expert support for marketing and sponsorship contracts
We have a large specialist team of commercial solicitors with unrivalled experience to help create, negotiate and manage all types of marketing contracts and sponsorship contracts, including:
- Media buying contracts
- Client/agency contracts
- Digital marketing contracts
- TV commercial production
- Affiliate agreements
- Lead generation and referral agreements
- Joint promotions agreements
- Sponsorship agreements
- Influencer agreements
- Advertising and marketing agreements
- Prize promotion terms and conditions
- Endorsement agreements
- Agreements with celebrities
- Event management agreements
- Representation and management agreements
- Non-disclosure and confidentiality agreements
- Agreements for talent licensing and image rights