Proactive and commercially focused guidance to grow your business.
Your innovative business ideas and the brand you build around them are inherently unique. Intellectual Property is the legal framework that supports these distinctive business assets, whose value may be overlooked as it doesn’t make a direct contribution to the balance sheet. It is vital in today’s competitive market to establish, protect and exploit these rights in ways that contribute to growing your business and driving it forward. To support you in this process, you should be working closely with a legal team which can provide you with proactive and commercially focused guidance.
Our Intellectual property team advises businesses across a wide range of industries on the commercial elements of intellectual property. Our expertise covers every angle of buying and selling IP rights, brand licensing, franchising agreements, sponsorship, joint ventures and research and development agreements, to name but a few. We invest time in gaining a thorough understanding of the specifics of your business and your overarching strategy. We can then provide you with uniquely tailored and creative advice which achieves your objectives and ensures the full potential of your IP assets is both protected and realised.